On the basis of our legitimate interests (e.g. interest in the analysis, optimization and economic operation of our online offer in accordance with article 6 clause 1, littera f General Data Protection Regulations (DSGVO)) we use Google Analytics, a web analysis service of the Google Inc. (“Google”). Google uses cookies. The information generated by the cookie concerning usage of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, the user’s pseudonymous usage profiles can be created from the processed data.
We use Google Analytics to display advertisements within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products of visited websites), which we transmit to Google (so-called “Remarketing” resp. “Google-Analytics-Audiences”). With the help of Remarketing Audiences, we would like to ensure that our ads are in line with the user’s potential interest and are not annoying.
We use Google Analytics to collect demographic data of the website users. These are age, gender and regional details of the users location. Users can prevent the storage of cookies by setting their browser software accordingly; users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
We only use Google Analytics with activated IP anonymization. This means that the users’ IP address will be shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about data usage by Google, settings and contradictory options, visit the websites of Google: https://www.google.com/intl/de/policies/privacy/partners (“data usage by Google in your use of websites or apps of our partners”) http://www.google.com/policies/technologies/ads (“data usage for advertising purposes”), http://www.google.de/settings/ads (“manage information used by Google to display advertisement”).
Google-Marketing-Services
On the basis of our legitimate interests (e.g. interest in the analysis, optimization and economic operation of our online offer in accordance with article 6 clause 1, littera f General Data Protection Regulations (DSGVO) we use the marketing and remarketing services (“Google Marketing Services”) of the Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, (“Google”).
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active)
The Google marketing services allow us to display advertisements more aimed for and on our website, to present users only ads that are potentially in their interests. If ads for products are displayed to the user, which he’s been interested in on other websites, then this is referred to as “Remarketing”. For these purposes, when our and our other websites that use Google Marketing Services are activated, Google will immediately execute a Google code and so called remarketing tags are integrated in the website (invisible graphics or code, also known as “web beacons”. With their help, the user is provided with an individual cookie, this means a small file is stored (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visited, what content he is interested in and what offers he has clicked, as well as technical information concerning the browser and operating system, referring websites, visit duration and other information regarding the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within the member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases transmitted to the Google server in the US and shortened there. The IP address will not be merged with data of the user within other Google offers . The above mentioned information may also be linked by Google with such information from other sources. If the user then visits other websites, advertisement can be displayed adjusted to his interests.
The users’ data are processed pseudonym in the context of the Google Marketing Services. This means Google stores and processes e.g. not the name or e-mail address of the users, but processes the cookie-related relevant data within pseudonymous user profiles. That means from Google’s perspective, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly consented Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google’s servers in the USA.
Among the Google Marketing Services we also use the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can not be tracked through the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies the users.
We can also use the service “Google Optimizer”. Within the context of so called “A / B-Testings” the Google Optimizer allows us to understand the affect of various changes to a website (e.g. changes in the input fields, the design, etc.). For these test purposes, cookies are stored on the user’s devices. However, only pseudonym user data is processed.
Furthermore, we may use the “Google Tag Manager” to integrate and manage the Google Analytics and Marketing Services on our website.
For more information about Google’s data usage for marketing purposes, see the overview site: https://www.google.com/policies/technologies/ads. For Google’s data protection declaration see https://www.google.com/policies/privacy .
If you wish to opt-out of interest-based advertising through Google Marketing Services, you can use Google’s recruitment and opt-out options: http://www.google.com/ads/preferences.